// building
What I'm building
My own apps and tools, mostly for the Mac and for working with AI. Each one says whether it's live or still in progress.
// about
From big-company boardrooms to the Somerset countryside.
Scott Mackey is a software builder based in Somerset, UK, with more than two decades of building digital products and running delivery for agency, start-up and enterprise teams. He leads Synced (syncedco.com), which helps businesses use AI where it saves real time and money, and he makes his own apps and developer tools, including Asqu, Clarishot and Synced Flow.
My story
I've spent more than twenty years building digital products and running delivery, for agencies, start-ups and enterprise teams. That work has taken me from big-company boardrooms to the Somerset countryside, where I live and work now.
Before that I spent eleven years in e-commerce: at Screwfix, where I moved the analytics platform to Google Analytics and saved over £400K a year, and at Clarks, where I led a team of seven engineers and took releases from monthly to hourly.
In 2021 I founded Aigen, a technology and AI consultancy for small businesses: helping owners choose the right tools, plan the work in sensible stages, and bring in AI where it genuinely saves time. Alongside it, as Scott Mackey Digital, I built websites for local businesses such as TrainStation Gym in Glastonbury and Break N Dish in Street.
Client work now happens at Synced, which I lead. We help businesses save time and money with AI, but only where it makes the work calmer and clearer. We map the workflow first, pilot one job, prove the saving, and keep people approving anything that matters.
The rest of my time goes on building my own tools, mostly for the Mac and for working with AI: Asqu for version control that nobody has to manage, Clarishot for screenshots, Sprucer for tidying a Mac, and Synced Flow for styling websites. Some are out in the world, some are still being built, and this site says which.
If you want to talk about any of it, get in touch.
Career
Owner, SyncedCo Limited
2026 – present · Somerset
Owner of SyncedCo Limited (Synced): websites, software and AI tools for businesses.
Founder & Technology Consultant, Aigen Ltd
2021 – present · Street, Somerset
Technology and AI consultancy for small businesses: digital strategy, platform choices and phased plans, end-to-end delivery, and introducing AI-assisted tools and automation (OpenAI Codex, Claude, n8n).
Senior Software Engineer / Team Lead, C&J Clark International (Clarks)
2018 – 2020 · Street, Somerset
Led a team of 7 engineers on Clarks' e-commerce and digital retail systems serving millions of customers; rebuilt the CI/CD pipeline on AWS, Jenkins and Docker, taking releases from monthly to hourly; Frontend Chapter Lead.
Senior Frontend Developer / SME, Chorus Digital
2016 – 2017 · Portishead
Built the in-house front-end framework every later client project was built on, for enterprise ASP.NET and custom CMS work, with CI/CD on Azure.
Senior Frontend Developer, Screwfix (Kingfisher plc)
2009 – 2016 · Yeovil, Somerset
Proposed and delivered the move of Screwfix's analytics from IBM Coremetrics to Google Analytics, saving over £400K a year and later adopted by B&Q; brought agile ways of working and Git to the e-commerce team.
Where to go next
// business
Working with a business?
Client projects happen at Synced, which I lead. We help businesses use AI where it saves real time and money.