SyncedCo Limited2026 – now
Owner of SyncedCo Limited (Synced): websites, software and AI tools for businesses.
Scott Mackey: software and AI tools, from Somerset
Scott Mackey is a software builder based in Somerset, UK, with more than two decades of building digital products and running delivery for agency, start-up and enterprise teams. He leads Synced (syncedco.com), which helps businesses use AI where it saves real time and money, and he makes his own apps and developer tools, including Asqu, Clarishot and Synced Flow.
What I'm building
- Asqu (Live): Asqu is version control that nobody has to manage, made by Scott Mackey.
- AsquHub (In progress): AsquHub is a shared home for software projects built with AI, made by Scott Mackey, with people in charge of the decisions that matter.
- Clarishot (Live): Clarishot is a Mac menu-bar app for screenshots, screen recordings and annotation, made by Scott Mackey.
- Sprucer (In progress): Sprucer is a calm, good-looking way to tidy up a Mac, made by Scott Mackey.
- File Manager (In progress): File Manager is a two-pane file manager for the Mac, made by Scott Mackey, with tools that AI apps can use.
- SOS (Scott's Operating System) (In progress): SOS (Scott's Operating System) is Scott Mackey's private daily dashboard: goals, brief, inbox, calendar, AI notes and media in one place.
- Synced Flow (Live): Synced Flow is a fluid CSS design system made by Scott Mackey at Synced.
- Nidus (In progress): Nidus is a business operating system for UK service businesses, made by Scott Mackey at Synced: CRM, proposals, projects and invoices in one place.
Case studies on tape
- Screwfix: case study
- Clarks: case study
- Synced: my business
- Aigen UK: rise of AI
- Getnid: my product
- Break N Dish: 70s advert
Career
- Owner, SyncedCo Limited (2026 – present): Owner of SyncedCo Limited (Synced): websites, software and AI tools for businesses.
- Founder & Technology Consultant, Aigen Ltd (2021 – present): Technology and AI consultancy for small businesses: digital strategy, platform choices and phased plans, end-to-end delivery, and introducing AI-assisted tools and automation (OpenAI Codex, Claude, n8n).
- Senior Software Engineer / Team Lead, C&J Clark International (Clarks) (2018 – 2020): Led a team of 7 engineers on Clarks' e-commerce and digital retail systems serving millions of customers; rebuilt the CI/CD pipeline on AWS, Jenkins and Docker, taking releases from monthly to hourly; Frontend Chapter Lead.
- Senior Frontend Developer / SME, Chorus Digital (2016 – 2017): Built the in-house front-end framework every later client project was built on, for enterprise ASP.NET and custom CMS work, with CI/CD on Azure.
- Senior Frontend Developer, Screwfix (Kingfisher plc) (2009 – 2016): Proposed and delivered the move of Screwfix's analytics from IBM Coremetrics to Google Analytics, saving over £400K a year and later adopted by B&Q; brought agile ways of working and Git to the e-commerce team.